Cumberland Dukes Logo Campaign Begins!

As we enter into the logo campaign as part of our 2011/2012 Branding Initiative, we would like to share with you the following pieces of information.
 

1. The name “Dukes” and its relationship to Cumberland
2. Guidelines to consider when creating a logo
3. Logo submission criteria
4. Logo campaign timelines

 
Please take the time to read each section completely and we look forward to the submissions we will receive in the coming months.

The winner will receive one of the first new jerseys with their name and $500.
 
Yours in Hockey,
 
Cumberland Dukes Minor Hockey Association Executive
 
 
The name “Dukes” and its relationship to Cumberland
Cumberland was originally incorporated as a township in 1800 as part of Russell County. It took its name from Ernest Augustus I of Hanover, Duke of Cumberland.
 
Guidelines to Consider When Creating a Logo
The logo/brand should represent the entire experience. It is what you stand for, promises you make, and the personality that you want to convey. While it includes logo, colour and perhaps even a slogan, those are only the creative elements and you will want to ensure that your brand lives in every day-to-day interaction.
 

• the images Cumberland Dukes Minor Hockey Association (CDMHA) convey;
• the messages delivered in Website, materials etc;
• People's opinion of us VS. other hockey associations.

 
The logo should be STRONG, UNIQUE and something ALL MEMBERS CAN IDENTIFY WITH.  The easiest way is to try and identify it as a person with a distinct personality. Should be able to describe itself and convey the traits CDMHA holds to heart.
 
Some other pointers:

• simple is sometimes better (complex logo hard to reproduce/difficult to remember);
• don't use clipart - image probably isn't licensed for use as a logo, or if it is, used by several other people;
• size matters (needs to reproduce at a variety of different sizes - i.e. pin, key chain, poster);
• Aspect ratio (relationship between height and width of logo);
• if logo has iconic and a textual treatment (it's best to have these elements as separate pieces of artwork - this way you can use either the text, the logo or both and all will stand up);
• logo is for your audience (not your personal taste);
• logo needs to have instant impact (if you have to guess -no good!);
• Looks good in colour, black and white, different sizes etc;
• A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys your intended message;

 
In five words:

1. Simple;
2. Memorable;
3. Timeless;
4. Versatile; and
5. Appropriate

 
Logo Submission Criteria

• All submissions become the property of Cumberland Dukes Minor Hockey Association
• The submission must be original. There is to be no potential copyright infringements with other logos or brands.
• This campaign is open to members only.
• Members may submit multiple times.
• Submissions will remain anonymous until the winner is selected at the 2012 Annual General Meeting
• File format is to be either .jpg or .bmp and not to exceed 4 megs. Needs to be easily viewable.
• Submissions are to be emailed to: logo@cumberlandminorhockey.ca
• Submissions are to include: your first and last name, phone number and logo submission. If you wish to add a few sentences on the rationale of your submission you may but it is optional.

 
Logo Campaign Timelines

• Today - Submissions begin
• February 29, 2012 – Submission period closes
• March 7, 2012 - All submissions will be presented to the CDMHA Executive Board
• CDMHA Executive will pick their “Top 10” submission for review
• April 11, 2012 – CDMHA will prepare the final list of submission for the membership to review
• April 18, 2012 – All finalists will be posted on the CDMHA website for the membership to review
• May 8, 2012- CDMHA Annual General Meeting - Membership will vote on the finalists. Same voting process as name selection from Special General Meeting